1-India Family Mart partners with Capillary Technologies to drive customer loyalty & acquisition

Value retail chains for fashion and apparel 1-India Family Mart today announced the appointment of Capillary Technologies as its technology partner. According to the company, this partnership will play a key role in driving 1-India Family Mart’s customer retention and devising its expansion plans across the country.

Capillary with its AI-driven products like Engage+, Loyalty+ and Insights+ will help the brand connect with the customers, understand their needs by analyzing the purchasing patterns, behavior and delivering customized offerings and loyalty programs.

With over 101 stores spread across Northern and Eastern India, 1-India Family Mart envisions to bring the complete shopping experience to Tier 3 and 4 cities in the country. Recognizing the need for strong customer relationship management (CRM), loyalty, and analytics for their retail stores across the country, the brand aims at leveraging Capillary’s solutions to retarget the existing customers, reduce customer churn and increase the customer base. The solution will also help the brand measure ROI of the campaign, customer trends and their purchase pattern to definite Industry KPIs in a single click.

Speaking on this partnership, J P Shukla, Co-Founder & CEO of 1-India Family Mart said, “Our vision since the day of inception has been to offer the best consumer experience across rural cities in the country. Our partnership with Capillary has enabled us to get one step closer to our customer-centric culture. The detailed customer analysis that we get through Capillary’s AI-powered solutions helps us understand preferences and thereby make changes in our stores accordingly. We are pleased to join forces with Capillary Technologies and expect our new CRM capabilities to deepen our understanding and effectively meet the needs of our customers in India.”

“1-India Family Mart is one of the most popular retail brands in India and we are privileged to have collaborated with them.” Aneesh Reddy, CEO and Co-Founder, Capillary Technologies said, “A true sign of development happens only when robust technology reaches every corner of the country and we are happy to be a part of this vision. With multiple channels to reach a consumer today, it becomes challenging to know the best way to communicate with them. Our campaign personalization engine has been a great asset to brands and we are confident this will drive efficiency and profitability for 1-India Family Mart.”