8Teen O One Marketing chosen as Indian distributor for HL Display Singapore
By Nabamita Chatterjee | Vjmedia Works | April 23, 2015
The agency is a leading supplier of shelf strips, hang strips, poster frame sets, aisle flag holders and many more display articles for majority of organized retail chains in India.
Speaking to POP, Nisha Amit Mehra CEO of 8teen O One Marketing Solutions said, "We supply to all popular retail chains like HyperCity, Big Bazaar and other Future group stores, More by ABRL, Max Hyper, Vishal Megamart, Star Bazaar, Croma, Metro Cash & Carry and many more. We were approached by HL to discuss carrying on their business here as a preferred distributor. Since the last five years, our company has emerged as a leading supplier of shelf strips, hang strips, poster frame sets, aisle flag holders and many more display articles for majority of organized retail chains in India.â€
On this tie-up, she adds, "We believe that the duration of this contract is lifelong, at least the way we see it. It is a completely performance driven understanding and currently we enjoy preferred pricing and delivery from HL Singapore. In addition to just being an supplier for us they are also sharing industry knowledge with us on an ongoing basis, to keep us abreast with the latest developments in the world of POP / POS Display. We are also in constant touch with them to share market developments, creation of new solutions and discuss business forecasts in the Indian Peninsula.â€
While speaking on the new technologies related to this industry, Nisha adds, "Owing to this partnership, we are in the process of getting more niche solutions that HL specialises in, for the Indian market which is electronic shelf labelling for high end stores. These are brand and category solutions which are very different from the current sticking-pasting methods we use.â€