Friday, March 29, 2024

Advertisement

American Eagle Outfitters enters India

By Satarupa Chakraborty | June 07, 2018

The high street apparel brand from the USA has entered Indian retail market by opening their first store at Noida MOI, spread across 2200 sq ft. the store fixtures use a combination of wood and metal. Mumbai-based Details has executed the GC work while Gardler has supplied the lighting fixtures.

American high street apparel brand for men and women, has recently opened their debut store in India, in partnership with Aditya Birla fashion & Retail Ltd (ABFRL). Spread across 2200 sq ft, the store is located at Delhi-NCR’s biggest mall, DLF Mall of India, Noida.The store design follows a smart store concept with a combination of wood and metal in the store fixtures, the GC work of the store has been executed by Mumbai-based Details and lighting fixtures have been supplied by another Mumbai-based company, Gardler Lighting.

In an exclusive chat with Retail4growth, Shashank Dalal, Manager – Project, American eagle Outfitters – ABFRL, said, “We have followed the international guideline for the store design. The fixtures and signages of the store have been imported while Indian vendors executed GC work and lighting fixtures. We are planning to open 13 more American eagle stores by end of current fixcal. The brand will extend their store fore footprint only through EBO format.”

Advertisement

Related News

Advertisement
Have You Say
Advertisement
Resource
Follow Us On
Advertisement