American Hospitality & F&B Brand Jameson Inn ties up with Shiraz for India ops

Jameson Inn, one of the finest American hotel brands, has tied up with Shiraz, one of the most renowned F&B brands in Kolkata. The tie-up marks the entry of the group and its presence in the Indian hospitality market through its association with the Cygnett hotels to brand franchise and manage the only hotel of Shiraz Hotels Pvt. Ltd. in Kolkata. "Jameson Inn Shiraz" is located at Park Street Crossing.

Commenting on this development, Sarbendra Sarkar, MD & CEO of Cygnett Hotels, said, "In the last few years, a number of international hospitality brands have entered the Indian market. The reason behind this is that due to rise in the spending capacity of the Indian middle class and the increase in domestic travel market, there is a huge scope for growth in the hospitality sector in the coming years. Soon, we will be launching our fine dining speciality restaurant brands in the city like Kabul to Kolkata cuisine, cafe chain - Gossip, and oriental cuisine brand Mystique East within a one month's time. Our association with Jameson Inn represents the new trend of glocalisation.”

Ishtiaque Ahmed, Director, Shiraz Hotels Pvt. Ltd, said: "We are delighted to tie up with a global brand in our constant endeavour to provide our valued guests with a world class service at an affordable price. This is the first time that Jameson Inn has agreed to co-brand with an associate partner. That Shiraz Hotels gets such an honour is very pleasing for the entire group. Having an award winning International budget brand by our side is rejuvenating for us in providing top quality food and service to our guests".

Raj Vakharia, Director of Franchisee Development, American Best Franchising, said, "It is a very important association for us, with the Cygnett hotels, to make our presence in India which is one of the largest emerging hospitality markets in the world. It is also a great joy for us that we are able to be closely bond with a group like Shiraz, which is equally rich in their lineage to launch the first "Jameson Inn" hotel in India. Soon, Jameson Inn will build its presence pan India. We have a rich and established history in the US. We also had to ensure that the brand deliverables live up to its name as well. No other group could have fitted the bill like Shiraz."

Jameson Inn is launching their next project in Assam within 90 days and plans to have six more hotels in India and Nepal.