Amira Group ties up with Modern Bazaar

Amira Foods Private Limited has tied up with Modern Bazaar Supermarkets in Delhi/NCR. This tie-up is part of Amira's aggressive expansion plans in India to cater to the rising demand for premium basmati rice among the ever-growing aspirational middle class in the NCR. Amira's premium basmati rice range will be available in all six stores of Modern Bazaar operating across Delhi/NCR.

Karan A. Chanana, Chairman & Chief Executive Officer, Amira Group, said, "We are very proud to announce our association with premium retailer Modern Bazaar. It demonstrates our rapidly expanding presence in the country and our ability to become an industry leader. The retail chain is one of the oldest in India and the years of legacy that it brings along complements our century old heritage of offering superior quality basmati to the consumers.”

Amira will be offering its wide range of Basmati rice products at Modern Bazaar stores. The range includes Amira Extra Long Grain Basmati Rice, Amira Traditional Basmati Rice, Amira Guru Extra Long Grain Basmati Rice, AmiraGoodlength Everyday Basmati Rice and AmiraGoodlength Day To Day Basmati Rice.

Modern Bazaar, a Delhi based retail chain, opened its first store back in 1977. Speaking about the association, Kunaal Kumar of Modern Bazaar Supermarkets, said, "Amira is one of the largest premium basmati rice brands in India and we are pleased to have them as our partners in business. We are confident that this will be an important addition to our wide offerings under the FMCG segment in our stores.”