Anita Dongre to open two stores in New York city
Vjmedia Works | May 05, 2017
India\'s leading designer Anita Dongre is launching her eponymous label and brand for sustainable fashion Grassroot in New York in a few months. This is the brand\'s debut in overseas market.
Leading designer Anita Dongre will soon open two stores in SoHo, New York’s prime shopping locality for her eponymous label and sustainable brand Grassroot respectively in a few months. Anita’s sustainable brand Grassroot will make its overseas debut with a store in Broome Street by end of June followed by the launch of the Anita Dongre couture store on Wooster Street by mid-July. The store will showcase the brand’s fresh new look for the New York summer. This brand is aimed at celebrating traditional Indian crafts while reviving and sustaining the indigenous industries.
Sharing her thoughts on the brand's upcoming presence in NYC, Anita said, "New York has always been a melting pot of different ideas and expressions- it's what I love so much about the city. I'm excited about The Bridal Store and Grassroot launching in this space that encourages the conscious, sustainable fashion."
Anita Dongre is the only Indian-based designer to be opening her store in New York. Outside of India, the only other Anita Dongre flagship store is in Mauritius.
