Arvind opens 9th exclusive store in Bangalore

Arvind Ltd, one of the largest integrated textiles and branded apparel players, opened its 9th new Exclusive Brand Outlet (EBO)'The Arvind Store' in Bangalore. The store houses some of the best fashion brands under one roof. This store, located in Jaynagar, is the company's 131st store in India & the 13th store in Karnataka.

'The Arvind Store' will offer premium shirting and suiting fabrics for the discerning customer and display brands like US POLO Association, Flying Machine and  Arrow. With the focus being on customer experience, the store will have a customized tailoring solution with two unique concepts called Studio Arvind and Arvind Denim Lab (ADL).

Studio Arvind, the Custom Tailoring unit of the Arvind store, brings to the fore all of Arvind's knowledge in creating world-class garments. Not only does it provide customized garments, but it will also offer different styles and fits for each category. Also, for the first time in India, Arvind introduces, ADL - Arvind Denim Lab - a concept exclusive to The Arvind store that offers customized washed jeans made to order.  It empowers the consumer to choose his/her style, fit, wash, fabric, buttons, rivets, threads. It also adds a special touch to the concept with the idea of personalization where the customer can have his/her zodiac sign label and signature in the thread. New designs are constantly brought in stock to keep pace with international standards.

Speaking on the occasion, P.S. Rajiv, Head-Retail (EBOs), Arvind Ltd said, "It gives us immense pleasure to open our ninth store in the Silicon Valley of India. Bangalore, a major economic and cultural hub and the second-fastest growing major metropolis in India has a tremendous potential to expand our base. Bangalore is  home to many well-recognized educational and research institutions and that gives us the assurance of receiving good response for our store.”

'The Arvind Store' brings the best of both worlds; that of fabric and ready-made to its customers. It aims to revolutionize the shopping experience of customers.