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Baggit enters the Sri Lankan retail market

By Nabamita Chatterjee | July 27, 2017

As a part of their expansion plans, Baggit - the accessory & handbag major from India entered the lifestyle markets of Sri Lanka.

Baggit, the Indian vegan bag and accessory brand launched its store this month in the Sri Lankan market. Baggit’s presence at RLA, the new MBO in Colombo is a significant investment from the brand towards creating relevant impact and credible visibility in the market. Commenting on their new venture into the international market, Vicky Ahuja, Director, Marketing and Sales, Baggit says, "The Sri Lankan market dynamics are closer to the Indian market, when it comes to shopping and understanding consumer mindsets. Hence, moving to this South-Asian market is a definite opportunity, which will help us establish ourselves in International markets and reach out to more customers. We also intend to be present in leading MBO’s and large format stores in the market. Also on the cards are individual exclusive brand outlets in various popular malls and high-street shopping areas in Sri Lanka in the coming two years. The initial response from our partners in the country has been very positive and we are confident the brand will appeal to the consumers. This will be new innings for Baggit and we are looking forward to it."
 Sanjeev Hewavitharne, Corporate Communications Officer, Royal Lanka Agencies Pvt Ltd, also added, "We are happy and excited to establish India's leading bags and accessories brand, Baggit in the Srilankan market and look forward to working together with them to take the brand to greater heights."    
Baggit has entered the Sri Lankan market with a strong partner, Royal Lanka Agencies Pvt Ltd as the distributor. The partner is already established and is into the retail and distribution business for more than a decade in Sri Lanka and hence have an in-depth understanding of this category and the consumer. The initial presence will be strengthened with a varied product portfolio of handbags, slings, ladies multi-utility pouches. 
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