Bata launches its Red Concept
By Satarupa Chakraborty | April 09, 2018
Bata’s new retail design identity focuses on red and white branding along with refreshed VM props, newer display systems, introduction of highlight zones and incorporation of digital walls and visuals. The concept has recently been launched at a few flagship before democratizing it to all premium outlets.
Swiss multinational shoemaker Bata has recently started incorporating its latest design ID, Red Concept across stores and has already executed the concept at a few flagship stores before taking it to its other outlets.
Talking more on the design details of the concept, Deepak Chakravarty, GM – Visual Merchandising & Retail Marketing, shared with Retail4growth, “The red concept store has a premium look and feel which has brought swagger to Bata.The evolution has been practised through its distinctive storytelling using elements of visual merchandising like the Red and white focal highlight zones, a focal wall highlighting the premium collections, interesting history wall, BTVM windows etc. The concept also highlights the Insolia and the new Power collection.”
The new look of Bata stores uses a number of digital visuals, new cash desk look and an imposing façade. VM props have been refreshed while display systems now have new risers and other forms.