Bata reports 37% net profit rise in 2018-19 Q1 than last year first quarter

Footwear retailer Bata India, as part of their financial result for Q2, reported Rs. 797.3 crore in Net Sales for its first quarter ended June 30, 2018. The growth has been aided by the brand’s celebrity campaigns, product line development, the launch of its internationally developed ‘Red Concept’ stores and retail expansion.

Sandeep Kataria, Chief Executive Officer, Bata India Limited, said, “This quarter saw the launch our most effective ATL campaign – ‘Come & Be Surprised’ with popular youth icon Kriti Sanon. This led to immense interest and consideration for the brand among both existing and new consumers and resulted in increase in sales of women’s category. Additionally, we rolled out NPS – Net Promoter Score across all our stores to get live consumer feedback around their shopping experience and to use that knowledge for improving our store experience and product availability. We are geared to continue this momentum by bringing newer collections and better experiences in the upcoming Autumn-Winter season.”