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Bath & Body Works comes to India with unique store design

By Satarupa Chakraborty | July 04, 2018

With two stores in Delhi and Noida, Bath & Body Works enters Indian market with their latest global design concept using movable shelves with magnetic energy-efficient power supply and patterned backlit acrylic store fronts.

American bath products retailer, Bath & Body Works has recently entered Indian retail market in partnership with Mumbai-based Major Brands, opening two outlets in Delhi’s Select Citywalk Mall and Noida’s DLF Mall of India. The brand has revealed their plan to open a total number of four stores by end of this year adding two more at Ambience Mall, Gurgaon and Promenade Mall, Vasant Kunj. The largest bath shop chain of the United States will go beyond Delhi-NCR region next year by opening seven more stores across other metros.

Following their latest global design concept, the stores use a unique concept of movable store fixtures for the ease of revamping the in-store set up in a jiffy. The illuminated movable shelves are further integrated with magnetic power supply, which is energy efficient in Nature. An undisclosed manufacturer from Malaysia has supplied these fixtures. The store fronts also stand out with the use of patterned backlit acrylic and video screens. Mumbai-based Details has executed the GC work and set up fixtures for the stores.

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