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BBLUNT opens its first in-store salon in association with Westside

By Nabamita Chatterjee | Vjmedia Works | June 29, 2016

It is the brand's first in-store salon in association with Westside, a retail arm of the Tata Group, to provide local residents stylish hair experiences and care solutions.

BBLUNT, one of India's premier hairdressing salon, launched its fourth salon in Bangalore.
 
Talking about the launch, Thomas Dawes, Creative Director, Godrej Consumer Products Ltd. said, "Bangalore is a critical market for us as it is the 3rd largest beauty hub in the country. All our salons in the city are performing exceptionally well, recording twice the amount of growth for the product business in last 6 months and with a significant increase in our retail footprint. Hence, we thought this was the perfect market to launch our first ever in-store salon in association with StudioWest. We are extremely excited about this new model and are looking at extending this partnership pan India."

Unlike other BBLUNT Salons, the décor at this salon gives it a unique identity. Using grey, silver and white, this salon has a monochrome effect that gives it a distinct edge. The signature elements are its distressed flooring, the BBLUNT Retail Cart in grey and suspended lights along with customized wallpapers, which break the monotony and ensure a premium experience.

StudioWest@Westside is a beauty concept which provides a combination of product and expertise inspiring women to experiment with make-up and beauty.

Talking about the expansion, Adhuna Bhabani, Founder and Creative Director, BBLUNT added, "This year is extremely exciting for the brand. We have always noticed a lot of potential in Bangalore and it gives me immense pleasure to launch the fourth salon in the market. Best of BBLUNT's hair and beauty services will be available for the customers. Also, to beat the scorching heat and protect your hair from damage - you can avail relaxing and instant conditioning rituals. We have another very big launch planned for the third quarter. "

With the opening of this new outlet, the salon chain has reached a total of 17 outlets in India - seven of which are located in Mumbai and the rest in Bangalore, Pune, New Delhi, Indore and Dubai.

Anil Chopra, Advisor for StudioWest said, "The coming together of a leading department store with a premium salon is the first of its kind in the country. This partnership offers the Indian woman an ultimate beauty experience from StudioWest, reinforcing Westside as an all-inclusive destination for head-to-toe style. BBLUNT being one of the leading hair service providers in the country was an obvious choice."

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