BIBA opens its 17th outlet in Delhi

The ethnic wear brand BIBA has recently opened the city’s 17^th outlet in Delhi at Ghittorni, taking the national store count to 30. Situated in the high street area which is known for factory outlets of similar brands, the store is spread across 1405 sq ft and opened with the brand’s autumn-winter collection. 

Siddharth Bindra, Managing Director, BIBA said, “We are confident about Ghittorni Street becoming a popular fashion hub in the coming time and attract larger footfalls. We are proud to be the first brand to identify the potential of this area and thus providing Ghittorni with the much needed retail makeover. The strategic positioning of the lane makes it a perfect shopping destination and will surely attract the ever increasing number of fashion conscious consumers.”