bigbasket announces a record customer base of 5 million

bigbasket, India’s leading online supermarket with a presence in over 26 cities in India, announced that it has successfully crossed the 5 million customers mark. The company offers convenient, one-stop online shopping for high quality fresh products at competitive prices delivered right to the customer's doorstep. bigbasket currently receives over 50,000 orders each day. On the occasion of reaching this 5 million mark, bigbasket has also launched the BIG SAVE offer, which will run over the weekend. bigbasket's customers, affectionately termed 'bigbasketeers' living in metro cities, can avail the offers on a vast selection of 20,000 products from across 1000 brands - from fresh fruits and vegetables, rice, dals, spices and seasonings to packaged products, beverages, personal care products and meats. Speaking about this, Vipul Parekh Co-founder, bigbasket, said, "We are indeed happy to announce this achievement and are very excited to reach the 5 million customers mark. We are thankful to our bigbasketeers for placing their trust in our services. We currently operate at 99.5% fill rate and 99% on-time delivery. With our guaranteed order fill rate and no-questions-asked return policy, we are happy to say that bigbasket has become a preferred choice for e-shoppers."

bigbasket offer three distinctive delivery models:

'Full service model' for planned buys; large orders, average of 25+ items, delivered in four slots in a day.
90-minute express delivery service; for quick shopping items such as milk, bread/dairy as well as top-up items such as fruits, vegetables and meats.
Specialty stores; for those who prefer to buy certain products from a local shop or of a particular brand.
bigbasket also has a strong line of private labels that contribute to 35% of the total sales, largely driven by their fresh produce, staples and FMCG brands. This is expected to grow to 40% by the end of this year. Some private labels that are popular among bigbasketeers include Fresho, BB Royal, BB Popular, Royal Organic, Tasties and HappyChef that offer products across categories such as dips, breads, cookies, premium chocolates, ready-to-eats, baby wipes and more.

To ensure the freshest produce, bigbasket sources 60% of its sales in the Fruits and Vegetables segment (18% of the total business) directly from farmers via several Collection Centers that they have built across the country. So when 'bigbasketeers'shop, they are directly helping farmers' incomes increase by 10-15%!

bigbasket has also recently strengthened its B2B business by expanding to the HoReCa (Hotels, Restaurants, and Caterers) segment and partnering with SnapBizz, a retail-technology firm, in an effort to transform India's kirana stores into technology-enabled modern retail stores.

5 years into the business, bigbasket's average monthly customer spend has grown from Rs. 500 - 800 in December 2011 to Rs. 2000+. In the past year alone the company has seen over a 300% growth and continues to grow by 10% on a month-on-month basis.