Bliss launches Smoor Chocolate Lounge in Bangalore

Bliss, a leading player in the couverture chocolate market in Bangalore, recently launched its Smoor Chocolate Lounge in Indiranagar, Bangalore. With this the brand also unveiled Smoor as their premium signature range of couverture chocolates providing authentic chocolates sourced from high quality ingredients in a contemporary and delightful experience. The signature studio is a café as well where one can have their breakfast lunch and dinner.

Speaking at the launch Vimal Sharma, CEO of the brand said, "We wanted to take a holistic view of where we were in terms of product quality and delivery, packaging, the ambience in which these fine products could be experienced, as well as the overall equity. Smoor will be carefully handcrafted, using only the finest ingredients and single origin cocoa beans. We are very excited, and looking at a whole new range of products within couverture chocolates and other chocolate based products developed by talented international and Indian chocolatiers. We are also looking at strategic one of a kind signature chocolate lounges as an experiential space to enjoy our products and the first one is at 100ft road Indira Nagar."
In addition, Bliss will also be upgrading its existing café/ lounge formats, giving it a completely fresh look, and are in the process of setting up gifting kiosks at strategic locations across India.  "With Smoor, we intend to create a unique space in the Indian couverture chocolate market that we are keen to own, by taking along the category itself towards the premium end of the business, and be on par with the best known international brands,” Vimal added.