Boho chic Global Desi launches 15th store in Mumbai

Global Desi, the ultra-fashionable boho-chic brand, launched its 15th exclusive store in Mumbai at the Infinity mall, Andheri (west). This also marks the launch of the brand's 59th exclusive store across the country. Spread over an area of 1652 sq. ft. the store stays true to the Global Desi spirit and continues to offer trendy indo-fusion fashion and accessories offering amidst an exciting shopping experience for its customers.

Speaking on the occasion of the launch, Anita Dongre, Creative Director, Global Desi says, "We are happy to spread the Global Desi spirit in Mumbai with the launch of our 15th exclusive brand outlet. The Global Desi girl is spirited, fun, and adventurous and loves to experiment with her style. The new store at Infiniti is infused with this philosophy and continues to offer edgy yet eclectic fashion pieces appealing to the "boho chic” girl in all of us”

The store opened paying a tribute to the season with the Spring Summer 2014 "Mela” collection-  a complete range of indo-western fun fashion inspired by the quintessential Indian mela. An exciting ensemble of stylish, chic and edgy outfits including multi-hued kurti's, tunics, shift dresses, jumpsuits, pallazo pants, crop tops, maxis and printed salwaar suits.

The brand is currently present in 18 cities in India and has 59 exclusive standalone stores and has been on an expansion spree and aims to increase its presence by opening many more stores in the current financial year.