Bombay Shirt Company to open its store in New York

Omni-channel custom-made shirt brand Bombay Shirt Company (BSC), has revealed its plans to open their new concept store in New York City at the popular shopping destination Soho. BSC recently started its overseas expansion recently with a store in Dubai. Founder and Creative Director, Akshay Narvekar, said, “We are extremely excited to mark our first venture in the United States.  New York City has always been on our radar and was an obvious choice expanding outside India. We lay great focus on the provenance of our products and hope that our new clientele in the US will enjoy the latest BSC experience.” 

The new store will showcase casual and formal shirts ranging from solids in a variety of textures, to stripes, checks and quirky prints in dynamic colour palettes. Offering the finest Egyptian cottons, linens, denims, flannels and more, sourced from some of the finest mills in India, Italy, Japan, Portugal & Turkey, BSC is on a mission to make the experience of customizing shirts as seamless as possible. With the belief that custom-made shouldn’t necessarily mean expensive, BSC sells directly to customers, passing the savings on to the user. The brand has a strong digital presence with multiple stores across India and the UAE, and an easy-to-use website, developed through an advanced technology platform.

Ashesh Amin, Partner, BSC, told, “We challenge the notion of ready-to-wear by pricing our shirts at a competitive price point. We strongly believe that every man needs a custom shirt, he just has to own it, to know it and what better stage than New York City to roll out this venture.”