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Bosch opens second store in Banglore

By VJ Media Bureau | Vjmedia Works | March 10, 2014

The leading Home Appliances brand is set to strengthen its presence in Bengaluru by opening a new store at Sarjapur Road to expands its retail footprint.

Bosch opened its second store in Banglore. Located at Sarjapur Road, the new store is a unique multi-product selling platform for Bosch India, offering a showcase of products across Home Appliances, Power Tools and Solar Systems.

Bosch brand store, a cross selling model, is a new way of thinking for Bosch worldwide. A stunning in-store experience and the display of the the engineering ingenuity of Bosch products is designed to cater to a discerning customer. The store will display Bosch's portfolio of premium home appliances which includes washing machines, dishwashers, refrigerators and dryers. Bosch Power Tools will blend in the DIY format with its popular range of Home Hobby and Garden products like the multipurpose Home Kits, the IXO (The world's smallest screwdriver). Furthermore, the store will also showcase products of Bosch Solar systems.

To celebrate this occasion, the Bosch brand store at Sarjapur Road will be celebrating'Women's week' between 1st to 9th March 2014. Bosch invites women of all ages to experience the engineering marvels of Bosch Home Appliances, Bosch Power Tools & Bosch solar systems within the store. During the week, the brand store will give a Bosch cordless screwdriver IXO 3 absolutely free with every purchase of a Bosch dishwasher.

Michael Karunakaran, Zonal Head, South - Bosch Home Appliances India said, "The city of Bengaluru is one of the fastest growing metropolis in India. With increased urbanization and high disposable income, the city has progressively witnessed a rise in the demand for consumer durables. Bosch Home Appliances was launched in the year 2011 in India. Bosch offers precision and efficiency combined with sleek, modern style, which makes it a natural fit for Bengaluru. With our new store at Sarjapur Road, our customers will be able to experience the best integrated products and services across Home Appliances, Power Tools and Solar Systems.”

Vijay Pandey, Vice President Bosch Power Tools said at the launch,"Bosch Power Tools has seen a double digit growth this quarter and a significant contribution of that has come from the DIY space. DIY in India is growing at the rate of 20% and Bosch Power Tools currently owns a significant share of this segment. It gives me great pleasure that we have opened our second retail store in Sarjapur Road, where we aim to cater to the discerning IT customer. The IT populace in Bangalore has shown a tremendous flair for DIY and through this store we aim to cater to their demands.”
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