Thursday, March 28, 2024

Advertisement

Carrera Jeans plans major retail expansion in India

By Retail4Growth Team | December 23, 2019

Leading Italian brand will take the licensing route to expand and is currently seeking partners for the same.

Carrera Jeans, the fashion brand from Italy, plans to foray into the Indian market by 2020. The brand has partnered with LicenseWorks, the leading brand licensing agency, to help them expand into India through licensing partnerships with best-in-class manufacturers and retailers across various categories including Apparel, Footwear and Accessories for men, women and kids.

Speaking about the alliance, Gianluca Tacchella, CEO, Carrera Jeans said, “CARRERA is excited to begin working with the team at LicenseWorks, who are known for their strategic thinking and strong connections in the Indian market. India is an important market for us and our launch here is in line with our vision to reinforce our position as a leading global fashion & lifestyle brand.”

Rishabh Singla, Managing Partner at LicenseWorks said, “Carrera is an iconic brand inspired by the popular ‘Carrera Panamericana’ Race. Carrera Jeans is committed to Italian styling and combines cutting edge technology with craftsmanship. We look forward to partner with some best-in-class licensees in India to help launch a complete collection of products across Apparel, Footwear and Accessories.”

Present in 20+ markets across over 1000 retail touchpoints across the globe, Carrera is vertically integrated and manages the entire cycle in-house from raw material to finished products, with the support of over 5000 employees.

With a highly capable R&D team, Carrera has launched a number of innovative products such as- Spintech Elastic; Aloe Vera treatment for Women’s jeans (Vegan OK); Passport jeans, to name a few.

Advertisement

Related News

Advertisement
Have You Say
Advertisement
Resource
Follow Us On
Advertisement