CASA POP opens its store at Select Citywalk; to open standalone store in London

With five exclusive stores and 17 SISs in India and abroad, designer home accent label CASA POP has recently moved its space from a pop-up store to a 560 sq ft standalone store at Select Citywalk Mall in New Delhi. With SISs in overseas market like Johannesberg, London etc, the brand plans to soon open its first overseas standalone store in London in January next year. 

Talking to Retail4growth, Raseel Gujral Ansal, Designer, CASA POP, said, “The idea is not to be a serial retailer but to add value to the home accent market. We have steadily seen a rise in this segment and will continue to cater to this sector overseas in the coming years.” Naveen Ansal of CASA POP added, “We already have standalone stores in good locations in cities like Delhi, Hyderabad, Mumbai etc and have SISs at many Taj Hotel properties at Udaipur, Mumbai, Kolkata and few other cities. Our expansion will focus more on overseas market from next year onwards. Now, we have a mix of both company-owned and franchisee-operated stores. However, I look at franchisee model as a more profitable option and going forward, we would like to strengthen that.”