Colorbar to reach 250 EBOs with new branding

Cosmetics brand Colorbar, with presence through 78 EBOs and 1140 SISs currently, plans to reach a mark of 250 exclusive stores, under new branding that will also reflect on the store design concept of the cosmetics brand. The brand, who will also add 200 SIS touch points, is currently in the process of prototyping the new store and product design. Paris-based design agency Centdegres has designed their new logo, branding and store revamp ID.

In an exclusive interview with Retail4growth, Samir Modi, President, Modi Group, explained, “We are achieving a complete new look starting from logos to stores to packaging to branding. The revamped stores will have premium and top-end façade and we are also changing the principal colour, which is currently pink gold. We are introducing some digital elements to make the stores more interactive and browse-friendly. These digital touch points will not only promote our products and campaigns but will also integrate social media and other platforms. Subsequently, we will also launch an exclusive app for Colorbar for further digital connect.”