Coupon expands retail presence with the launch of its 13th mall in India
By VJ Media Bureau | Vjmedia Works | 1 | April 17, 2013
The discount retailer unveils its 4th mall at Saroor Nagar, Hyderabad and introduces a new concept'Style Depot' for trendy merchandise.
With this launch, Coupon introduces a new concept'Style Depot' where new-in- trend merchandise, with fast styling, is available at value prices. Merchandise available in Style Depot is created by designers, inspired with global trends, colours and cuts.
At the launch of the Coupon Mall, Sanjay Dalmia, MD, Prateek Apparels said, "With each new addition to the business, we have learnt more about the people and their choices. Our business is growing more consumer-centric by the day. We understand that the Indian consumer wants a value relief in every purchase she makes. Therefore other than offering big brands at discount, we also offer lifestyle and fresh fashion affordable to the Indian value shopper.â€
Added Shyam Prasad, Director Operations, Prateek Apparels, "This 50, 000 sqft mall has given us sizeable presence in Hyderabad. We are now spread across 3 lac sqft with 1,50,000 sqft in Hyderabad alone. This has given us the largest area of retail space as compared to other branded players, making us the biggest in discount retail. Along with discounts, we deliver an experience that the shopper can enjoy. It is therefore no surprise that almost 45% of our business comes from our loyal customers."
Coupon is the retail arm of Prateek Apparels; Bangalore based apparel & retail company. There are total 13 malls owned by Coupon offering more than 200 popular, national and international brands at 10% to 60% discount across the year. With discount malls in Bangalore, Hyderabad, Chattisgarh , Faridabad and Calicut, Coupon offers more than 3 lakh sq ft of shopping experience.