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CP Farm Fresh unveils its Farm to Table store concept

By Nabamita Chatterjee | Vjmedia Works | July 19, 2016

With emphasis on cutting-edge practices, quality and hygiene, the concept has almost been a game changer in a largely unorganized meat retail market and it has been successfully executed by Kreo Design & Innovation.

CP Group, a multinational conglomerate based in Thailand from agro-industry, food and retail recently forayed into the Indian market with its CP Farm Fresh Retail Stores which showcased a unique shopper marketing concept. Kreo Design & Innovation gave a turnkey branding and retail design solution helping them establish a position in the fresh meat segment.

"Clear, clutter-free and vibrant, this sums up the overall approach. We created an engaging storyline for the in-store branding with a mix of refreshing colours and clever design. The idea was to make it appealing to the young and old, and at the same time convey the core strengths of the brand,” mentions Darshita Thaker, Founder and Design Director, Kreo Design & Innovation.

Darshita also shares, "Our work included end-to-end solutions including the complete store design, in-store communications, fixture designs, product packaging, point-of-sale merchandise and many more. The idea was to project "From Farm to Table”, a first-of-its-kind concept where customers got only the freshest meat sourced directly from CP's state-of-the-art farms."

The in-store shopping experience has been accentuated with novel props like a fresh hay basket that contained eggs, a crafted marinated section complete with freshly marinated products and tasting tray.

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