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Da Milano opens outlet for its leather accessories brand WOOBA

By Satarupa Chakraborty | October 06, 2017

The new brand is positioned as a mass brand and will be retailed through exclusive brand outlets.

House of Da Milano, the owning company of eponymous bag brand and footwear brand Rosso Brunello, has recently introduced ‘WOOBA’, a contemporary leather accessories brand appealing to the budget market. WOOBA has opened its first store recently at Ambience Mall, Gurgaon. The store, designed by Alpha Engineers, is spread across 800 sq ft.
The merchandises uses a ‘Made in California’ heritage in their design and they are finished with the most innovative technological applications. Talking on the brand and store launch, Sahil Malik, Managing Director, House of Da Milano, said, ‘We noticed a yearning in the market for quality accessories that are fashionable yet price sensitive hence the idea of a mass oriented label was born. WOOBA is a new concept with a distinctive idea that appeals to the trendy and fashion conscious.”
WOOBA’s stores are slated to open at all major metros and some of the non-metros.
 

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