Decathlon expands its wings with its new store at Saket
By Retail4Growth Team | August 20, 2020
The tech-savvy store is a concoction of all modern technologies that aims to eliminate human contact, improve customer-experience and boost sales.
After a decade long dedication towards making sports universally accessible to all, Decathlon; the sports retail juggernaut has augmented its operations in India with a new store at Saket, Delhi. The store aims to ensure customer safety and convenience amidst the pandemic by establishing contemporary techniques.
The new shop LGF-09,ground floor A at Citywalk mall is a stress-free shopping destination for all sports lovers, abiding all normsof social-distancing. The zero contact check-out known as the “Scan & Pay” is an app-based feature that eliminates human contact. Therefore, it makes the check-out process easier and faster for customers.
ALSO READ: WoodenStreet to launch two new experience stores in Kolkata and Kochi
The store also provides “Reserve & Collect” option as a suitable alternative for the ones on the go. The option allows the customers to place orders through the app that can be picked up from a store within a 2-hour pick-up window.
Evaluating innovative channels to grow in the crisis, Decathlon forays into an interesting gameplay. With various initiatives undertaken, the brand aims to transform the retail market for sports accessories in India.
