Del Monte grabs attention at AAHAR 2018

Del Monte, the leading processed food and beverage brand in the country, recently connected with their customers through their innovative stall presence at AAHAR 2018. AAHAR is the largest annual International Food and Hospitality fair in India. In its 10^th year of participation, Del Monte welcomed its visitors to a visual treat as their stall was designed in the shape of fruits to promote its newly launched tetra packaged beverages among the consumers. The offerings included Del Monte’s premium products - Packaged Fruits & Vegetables, Fruit Fillings, Fruit Drinks, Ketchup & Sauces, Mayonnaise and variants, Chinese Sauces, Pasta, Pasta Sauces, Table Olives and Olive oil and its newly launched KIKKOMAN soy sauce.  

Customers who thronged at the stall, enjoyed sampling, interactions with Del Monte’s chefs and the staff and also clicked pictures at the photo booth specially created for them. 

Talking about Del Monte’s promotion, Yogesh Bellani, CEO, FieldFresh Foods Pvt. Ltd. said, “We are extremely happy to complete our 10^th year of association with AAHAR this year. Apart from the extensive portfolio of B2B food products that Del Monte offers, this year at AAHAR we have generated a lot of excitement and business enquiries around our recent foray into the 1 litre tetra pack fruit beverages space in foodservice. We currently offer eight variants and have received a very positive response from our existing customers. In addition to this, we have showcased new introductions under our partnership with Japanese heritage brand KIKKOMAN - namely Teriyaki and Oyster sauce. These two new additions along with KIKKOMAN Purple label Soy Sauce we believe will help strengthen our relevance in the Pan Asian condiments segment in B2B.”