Digiworld unveils its new image at Gurgaon

With the launch of an exclusive store at Gurgaon, Haryana, Electronic retail chain, Digiworld has inducted a new retail identity. This Gurgaon store has been reimagined and introduced in a revamped multi-brand outlet. The exclusive store houses a greater variety of leading brands in Consumer Electronics, Home Appliances, Mobile Phones, Laptops, Cameras and other IT Accessories. Also, with state-of-the art technology, the store plans to cater to the ever-increasing customer demands in the region.

Speaking on the occasion, Jaideep Rathore, COO, Digiworld said, "Gurgaon has witnessed rapid technological progressions and has emerged as an imperative IT hub. In consideration of our newly unveiled brand identity and widespread hi-tech requirements from the region, we are determined to further enhance and revamp our retail chain outlet. We are strengthening our strategies and are engaged in re-establishing our relationship with the existing clientele and creating prospective customer initiatives, by repositioning our existing stores.”

The brand intends to maintain its strong customer base by providing access and assisting them in keeping up with all the noteworthy upcoming technology. The vast shop area of the showroom places key emphasis on the in-shop branding experience and on the massive exhibit of latest products to impel customer footfalls. Interactive programmes and live demos are also being vigilantly designed, making customers avail of a first-hand experience of all the products from the stables of the best electronic brands.