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Dream Theatre bags licensing deal for Candy Crush in India

By Nabamita Chatterjee | Vjmedia Works | February 24, 2015

The brand is collaborating with and seeking licensees across categories like young adult apparel, gadget accessories, fashion accessories, candy, gifts and novelties.

Dream Theatre Pvt. Ltd., one of the pioneering brand management and licensing agencies in India, has secured licensing and merchandising rights for Candy Crush Saga in India, the cross-platform game created by King Digital Entertainment, one of the leading interactive entertainment company for the mobile world.

Dream Theatre will help King to build its licensing programme for the emerging market of South Asia. It will build a varied portfolio of designer apparel, accessories, handbags, shoes and home furnishings.
 
Talking about the partnership, Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd., said, "The Candy Crush phenomenon has captured the imagination of people worldwide, and has a significant audience in India. As licensing content from the digital world is an expanding trend, we are very excited to work with King to help it to build its licensing business for Candy Crush in India. Our rollout will aim to leverage the infectious energy of this brand as we take it out of the gaming arena into homes of fans.”
 
ClaesKalborg, Licensing Guru, King Digital Entertainment, added, "We continue to grow our licensing network across the globe and are pleased to announce we'll be working alongside top licensing agents like Dream Theatre. We're confident that their strong relationships within India, combined with the fun and colourful design elements of the Candy Crush brand, will translate into an offering of consumer products that our players will love.”
 
Dream Theatre is collaborating with and seeking licensees across categories like young adult apparel, gadget accessories, fashion accessories, candy, gifts and novelties. The products will be rolled out in 2015.

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