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Dream Theatre merchandises for Matt Hatter Chronicles in India

By Elke Moebius | Vjmedia Works | June 26, 2014

Matt Hatter Chronicles is all set to come up with its line of toys in August this year as a part of its merchandising venture

Matt Hatter Chronicles is a popular UK based series on the adventures of wonder boy Matt Hatter. It premiered in the Indian television market with popular channel Cartoon Network on May 19. With its multivision animation technique and 3D viewing it is sure to win the hearts of kids. As an extended venture to promoting the series, Platinum Films -- its UK based production company - has announced its entry into the retail scenario.

Platinum Films', Founder and Chief Executive, Nigel Stone is understandably excited about the Indian launch and is working closely with the teams to ensure its success. He said, "India has emerged as a key market for Platinum Film's international TV profile and flourishing consumer products programme and the region has also become an integral part of Platinum's production business with Xentrix Studios in Bangalore animating the brand new third season. We are delighted to be working with such stellar partners in India and we look forward to establishing'Matt Hatter' as the'must-have' boy's brand in India.”

Dream Theatre, a leading licensing agency in India, has been entrusted with the merchandising for Matt Hatter Chronicles. They would be undertaking multi-category licensing programme with retail tie-ups, cross category promotions and a 360 degree consumer marketing for the franchise. Founder and CEO, Jiggy George says, "Matt Hatter is a unique proposition for us, a programme that combines an innovative TV viewing experience with products that are reflective of new age technology. It's a new way of connecting with the tech-friendly kids of today and delighting them. We are really excited about the show and its products and strongly believe it will be one of the biggest success stories for India.”

The series is all set to come up with its line of toys in August this year as a part of its merchandising venture. Simba Dickie Group will carry out the launch of its line of toys as its main licensee. The toy range will comprise action figures, vehicles, role play sets and have interactivity, play-power and collectability at its core. The toys will be available across all key retail chains, toy stores and online. Shree Narayan Sabharwal, Business Head of Simba India comments about the Matt Hatter Chronicles range and its India launch, "Simba India recognises that the Indian customer is constantly evolving and hence partnerships like these help us meet the needs of this customer. Simba has a strong retail presence across the country and we look forward to making this unique range of Matt Hatter toys available to our young audience.”
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