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Emami steps up focus on innovation, new launches and extensions

By VJ Media Bureau | Vjmedia Works | May 09, 2014

The company records 18.3% growth in Q4, buoyed by product launches in the previous two quarters

Emami Limited, one of the fastest home-grown FMCG companies in India with a 19% CAGR, saw 18.3% growth during the fourth quarter. The PAT grew by 27.9% for the year with profits at Rs. 402 crore.

For the full financial year, turnover at Rs 1,821 crore grew by 7.2% and the international business grew by 9% in the quarter and 23% for the full FY. The company is taking up innovation, new launches and extensions very aggressively. In line with the strategy, Emami launched Zandu Vigorex (For Energy and Vitality), Boroplus Anti Pollution Face Wash and Fair and Handsome Instant Fairness Face Washâ„¢ -  the first brand extension of the Male Grooming Brand Fair and Handsome - in the last two quarters. Very recently, a new brand Emami 7 Oils in One damage control hair oil was also launched.

Mohan Goenka, Director Emami Limited shares, "In this depressed market environment characterised by a sluggish economy, high inflation and erratic weather, Emami has strengthened market shares in key categories, conserved resources and delivered good profits with marginal sales decline.  While demand for our products is good leading to continuous increase in market shares in key categories, delayed summer has affected off-takes in the quarter. International business has performed well with aggressive growth in GCC and SAARC countries.”

The Board of Directors of Emami Limited announced a final dividend of 400%, i.e., Rs.4 per share making total dividend for FY13-14 at 700%, i.e., Rs. 7 per share, and dividend payout of 46% including dividend tax.
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