Ethnic wear brand Soch opens new store in Mumbai

Soch, a brand catering to ethnic needs, is now spread across the country boasting of 43 stores. It has recently unveiled its new store at High Street Phoenix, Mumbai and it is the brand's 6th store in the city after outlets in Inorbit Mall - Malad, Inorbit Mall - Vashi, Infiniti - Malad, R City - Ghatkopar and Viviana Mall - Thane. These five stores saw an increasing demand for the traditional and intricate designs by the brand and hence the 6th store was launched to cater to the audience in that region.

The brand has a collection ranging from everyday ethnic wear to festive wear, catering to discerning audiences with varied tastes and style. The new store spread over 1,250 sq. ft is innovatively designed by the brand's in house team to bring out the brand values and identity.

Speaking on the occasion of the store launch, Vinay Chatlani, Chairman and COO, Soch, said, "We are very thrilled to launch our 6th store in Mumbai. This marks a significant achievement for us and underlines the importance of this city as a market for Soch. It has been our endeavour to enhance customer experience at our stores with the superior merchandise and services. With its fresh appeal and unique shopping experience, our new store will definitely exceed all the expectations of our customers.”