EVOK launches in Mumbai

Home furnishing store Evok by Hindware opened its doors in Mumbai. Located in HperCITY, Malad (West), the 5,000 sq ft store displays an array of premium range including solid wood furniture and modular kitchens along with a collection of home décor products where consumers can shop in comfort within the confines of a modern, contemporary environment. The core vision of the brand is to be the first choice partner of consumers aspiring for'Value for Style & Design'. This reflects in the store's product offerings which include sofa-sets, beds, dining table and wardrobes in solid wood furniture followed by Modular Kitchens and home décor items.
 
Speaking on the launch, Ajay Seth, COO, EVOK, said, "Evok's primary focus is on ready made solid wood furniture, a concept we introduced in the market in 2008. From then on, EVOK has earned the appreciation of the consumers and grew in strength both in product offering and spreading the footprint gradually across the country. We are very excited with the launch of our store in Mumbai which is the 17th in total.  HyperCITY and EVOK cater to a set of audience which are alike and we believe, this association will benefit the end consumers around Andheri, Goregaon, Malad, the catchment around this location. Western India is a priority market for EVOK for its vibrant and modern outlook, thus Mumbai holds great significance.”
 
Mark Ashman, CEO, HyperCity said, "To bring Indian shoppers a world-class retailing experience has always been our intention. We partner with leading brands who match our vision and purpose, which EVOK brings to the fore. There has been a dearth of a major organized player catering to home furnishing and solutions around area, which with EVOK opening it's outlet will provide a choice and solution. The association is beneficial to both and we look forward to a fruitful journey ahead.”
 
Investing heavily in retail expansion, EVOK plans to further open two stores in two cities in FY 13-14. Continuing its focus in the west, EVOK is looking at Ahmedabad as its next destination.