Experiential Retail: Tata Trent Ltd. launches ‘Landmark Xcite’ concept store in Mumbai

Trent Ltd. from Tata Group is all set to create a new wave in the retail sector as it launched a whole new innovative concept store under the name Landmark Xcite.

Spread across 5,000 sq. ft., this new store in Andheri, Mumbai is designed to unify, celebrate and promote creativity, innovation and fun and will target Gen Z’s, millennials and customers with an appetite for Insta-friendly hangout spots.

Speaking on the launch of Landmark Xcite, Ekta Saran, Head, Landmark Xcite said, “Trent Group has always innovated and tested new opportunities. It is a special occasion for us as we introduce a new concept store with Landmark Xcite which would stand out. A new set of customers, Gen Z and millennials, are emerging and this concept store is designed to engage with these target audiences for a long term. As we unveil Landmark Xcite, we take another step towards staying committed to our promise of providing unique, innovative and offbeat experiences to our customers. We are planning to launch three more Landmark Xcite stores by the end of 2020.”

ALSO READ: Experiential Retail: PUMA launches experiential concept stores in Hyderabad and New Delhi

This store has many additions to the brand’s portfolio to cater to the growing demands of the discerning customer. One can now choose from an array of products, from categories such as tech, games, books, stationery, décor, t-shirts, beauty, accessories and much more. The store will also house a curated range of products with icon X, which is sure to elevate moods and create an exciting, vibrant environment. With its diverse range of products and own merchandise, The brand will offer an unparalleled shopping experience to its customers.

The story unfolds of X unfolds 1,000 lightyears away in the landmark universe. It is a fantasy land where unexpected is the norm and stereotypes in genders, beliefs, colors and races cease to exist. The land is inhabited by Xcites, who are bubbly jelly-like shape-shifters with a human-like resemblance. They are dynamic and adaptive. Among the Xcites, Mr.X, a jelly good fellow, is here on Earth to let humans experience the buzz of the Landmark Universe in an Xciting way.

The concept and idea was to create a store that has a flow and will make customers experience everything be it technology, beauty, fashion, décor or gaming. The new store, with its youthful radiance, has everything to pump up your new room. Keeping in mind the current times, store has taken extra precautions to ensure the safety of its valued customers.

The new concept store is not just inviting, comfortable and cosy, but everything about this store will make visitors take notice, starting from the store sign, eye-catching pricing communication, quirky in-store signage, trail rooms and checkout counter. This store is also a perfect location for those who are on a continuous hunt for ‘insta-friendly’ locations. To add to the extraordinary experience and vibe, customers can pamper their passion with exciting offerings at different zones within newly launched store.