Fashion e-tailer Myntra launches Myntra Studio

E-commerce platform Myntra has launched Myntra Studio, a personalised content destination on the platform that provides users with access to shoppable content at scale. The fashion e-tailer will daily upload celebrity and influencer led fashion content on its app to drive customer engagement in the wake of Covid-19 lockdown.

The platform claims to deliver personalised content based on customers’ browsing history and shopping preferences. In the launch phase, Myntra will go live with 2,500+ pieces of content, a combination of images and videos, of which, there will be 1,000 pieces of celebrity-led content to give customers access to the life and style of the fashion elite, the company said.

In an official release, Amar Nagaram, CEO, Myntra, said that the platform vastly expands the company’s content-led approach, strengthening its fashion proposition and consumer engagement.

“We want to drive more engagement on the platform through Myntra Studio’s original and valuable content, while its ‘shoppability’ feature will allow us to come full circle with our customers. This platform will also enable and encourage more conversations on fashion and lifestyle, led by influencers, celebrities, and brands.”