fbb & Bengal Warriors celebrate Durga Pooja’s festive season in stores
By Nabamita Chatterjee | September 11, 2017
The brand has 288 stores including 54 standalone stores spreads across all the metro cities, mini metros and also penetrating well in tier-II cities.
fbb and Big Bazaar gave their Puja market a bounce when the Bengal Warriors team visited the store. They became part of the Durga Puja celebrations at Fbb and Big Bazaar, as a unique shopper engaging activity. Like every year Fbb and Big Bazaar have launched new Durga Puja collection, collectibles and merchandize that are now donning the stores. The Bengal Warriors which is on a high in the current season of Pro Kabaddi league, came and took part in the entire process. FBB and Big Bazaar retail chain greeted them as the team found time to come and spend some time at the store in Sealdah in Kolkata.
fbb targets a youthful audience in India and in this festive season the retailer is connecting with the shoppers through various engaging and fun activities at the store level.
