fbb innovates pop-up format in trams of Kolkata

fbb (Fashion at Big Bazaar), the fashion business arm of Big Bazaar, has recently taken their pop-up store concept to a different level by setting up a store in Kolkata’s iconic transport system, trams. The tram, in the form of an fbb outlet, will ride around the city for 45 days, starting on September 10. This treasure trove for fashion will be unveiled at Nanopukur tram depot in Mallick Bazaar, where fbb’s festive collection will be revealed.

Durga Puja is the most celebrated festival amongst Bengalis, which takes a shape of a carnival in Kolkata every year. fbb’s initiative to turn Kolkata’s vintage transport system into a store pays homage to the city’s iconic character while bringing a notch-above twist to fbb’s retail store formats.

Rakesh Biyani, Joint Managing Director, Future Retail Ltd, commented, “Pujo is when the city dons a whole new level of energy. People are out shopping for the right festive wear to get ‘Pujo ready’. At fbb, we are constantly trying to come up with newer ways to make this auspicious time even more special and memorable for the people here. After all, it’s not only about making fashion available to all but also about contributing towards creating happy moments and memories in every household.”

fbb will also run promotional offers and styled looks for each day of the 4-day-long affair, which are celebrated by Bengalis with much gusto.

fbb has been the face of affordable fashion destinations in India since 2008. The brand has 288 stores including 54 standalone stores spreads across all the metro cities, mini metros and also penetrates well in tier-II cities.