‘Femina FLAUNT’ launches ‘Eyewear Collection’ in collaboration with IRIS Brands LLP
By Nabamita Chatterjee | February 07, 2018
Femina FLAUNT Eyewear collection follows Femina’s successful foray into the consumer products space with Shoppers Stop.The eyewear collection will be available across 200 outlets to begin with, comprising of modern retail, specialty chains, general trade and online.
Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), recently announced its collaboration with IRIS Brands LLP (promoted by Ganko Opticians), to launch Femina FLAUNT collection of Eyewear. The Femina FLAUNT Eyewear collection comprising of both, sunglasses & optical was launched at the recently concluded International trade fair and exhibition - Optic India 2018, in Mumbai.The ‘Femina Flaunt’ eyewear collection is launched with over 200 SKUs, which includes both sun-glasses and opticals. Femina FLAUNT eyewear collection will be available across 200 outlets to begin with, comprising of modern retail, specialty chains, general trade and online.
Speaking about the collaboration, Sandeep Dahiya, Director & Business Head – Brand Extension, BCCL, said, “Branded eyewear is a rapidly growing category, given today’s lifestyle and aspirations. We’re excited to partner with 
IRIS, to launch Femina FLAUNT eyewear. Designed for young, modern women who like to step out in style, the collection strikes a perfect balance between style and comfort.” He further added, “The launch of eyewear is in line with our plans to add complementing categories to Femina FLAUNT’s core range of fashion offerings.”
Adding to Sandeep Dahiya’s vision, the CEO of IRIS, Bhavin Kothari is very optimistic that Femina Flaunt will foray into every aspect of the Indian women’s need and fashion portfolio. Speaking about the Flaunt Eyewear collection, Bhavin believes that “the collection offers Indian women an opportunity to explore their personalities and style quotient from suiting their face contours to the eclectic colour palette and their individual fashion sense. In today’s current scenario where women are taking the front stage on all major world issues, empowering them with bold eyewear will allow them to play their multiple roles with elan. He promises that the collection will be vibrant and engaging from season to season with more drama and style in store.”
