Forever 21 enters the North Eastern retail market on a chic note
By Retail4Growth Team | June 28, 2019
The new 11000+ sq.ft store enhances Guwahati’s style quotient just got 21 notches higher.
Forever 21, India’s most loved, international fast fashion brand from Los Angeles, California, part of the Aditya Birla Fashion and Retail Ltd. celebrates the launch of their first ever store in Guwahati on GS road.
With the new 11000+ sq. ft. store, the store provides a hassle-free shopping experience with apparel, footwear and accessories all under one roof, reflecting the latest trends right from runways to the store. With North Eastern states being one among the trendsetters, customers can now explore a plethora of summer trends at the new Forever 21 store. Up your game with this season’s call-outs encompassing Geometric prints, logo tees etc. to suit your mood, apparel in garden floral prints, crochet knits and many more.
The store also comes equipped with a plethora of styles from the Men’s collection.
Speaking on the launch, Rahul Jhamb, Head, Business Forever 21, India said, “We are delighted to have launched our flagship Forever 21 store in Guwahati. We know the kind of ardent trendsetters who hail from northeastern states and their love for Forever 21 brand is simply admirable. We are all excited to bring the latest runway and catwalk trends, straight from Los Angeles, to the fashion and trend loving Gen Z millennial, at the hallmark ‘sweet-prices’ of Forever 21. We hope to keep up with the trend setting, uber chic Northeast customer’s requirements.”
This is the 22nd store of the brand and 2nd in the eastern market after their launch in Siliguri which marks its entry in this zone.