Forevermark expands its retail presence, unveils its second boutique in Kolkata

Forevermark, the diamond brand from the De Beers Group, augmented its retail presence with the launch of an exclusive boutique with Indian Gems and Jewellery Creation, a leading jewellery brand, in Kolkata. This is the second Forevermark Boutique in the city, which exclusively retails Forevermark diamonds in a wide variety of elegant cuts, designer jewellery and loose diamonds.

Forevermark diamonds are the world’s most carefully selected natural diamonds, while Indian Gem and Jewellery Creation is known for offering innovative jewellery to its customers. The solidarity of these two brands has brought about an ideal collaboration to offer hallmark diamond jewellery with the assurance of having the most beautiful, rare and responsibly sourced diamonds at the Forevermark Boutique.

Highlighting the partnership, Pramod Dugar, Chairman, Indian Gem and Jewellery Creation said, “With the success of the first boutique, we are proud to launch the second Forevermark boutique at Salt Lake city. It is our privilege to be associated with a trustworthy brand like Forevermark that provides you with the most genuine, natural and beautiful diamonds, while we are known for our quality, creativity and integrity. Using Forevermark diamonds in our designs will further increase our credibility with our customers as well as enhance our designs. This is a huge milestone for us to achieve along with Forevermark and we look forward to many more such associations.”

Sachin Jain, President, Forevermark said, “Forevermark is proud to associate with Indian Gem and Jewellery Creation to launch the second Forevermark boutique in Kolkata. The beauty of the association is that we share similar brand value and ethos. With the launch of this exclusive Forevermark boutique, we aim to provide customers a modern retail experience by displaying the best mix of traditional and contemporary collections that the brand has to offer. We look forward to a long-standing relationship with them.”

Pratik Dugar, Director, Indian Gem & Jewellery Creation said, “We are glad to open second such store format in the city, we plan to expand more in coming years in Kolkata and in Eastern region such as Guwahati, Ranchi etc.”