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FREECULTR introduces Tap Shop in Delhi

By VJ Media Bureau | Vjmedia Works | December 26, 2013

The 500 sq Tap Shop is fitted with digital technology and apps making it easier for customers.

FREECULTR, has launched a Tap Shop at DLF Place in Saket, New Delhi. The store design concept carries forward the objectives of their business - giving the consumers an easy access to great products at outstanding price points with a value added experience . The area of the store is about 500 sq feet. The brand has introduced Henleys to India and wanted the store to highlight their extensive collection. The ambience of the store thus has been kept very welcoming with a smiling customer support staff and some good rock music.




The store will offer merchandize on offer and similar their merchandise on the web and will also be showcasing key styles across product categories at the store while the rest is available through a touch screen app - TapShop. Customers can try out all sizes available with them to find out their perfect size and then select from all styles available. They can also their extensive collection of Henleys being showcased at the stores.

 As for their future plans, the brand has already signed up 3 more stores to be launched by Mid Feb.

 
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