Future Consumer’s dairy brand Dreamery expands its reach, now available in GT stores

Future Fonterra dairy brand Dreamery will now be available in around 3000 general trade across key metros – Mumbai, Pune, Bangalore and Hyderabad, the company said in a statement recently. Unveiled in June 2019, Dreamery aims to provide a healthy, indulgent and exciting dairy – all within the consumption norms and habits of Indian consumers

Dreamery has established a strong presence across modern trade outlets like Big Bazaar, Easy Day, HyperCity and Foodhall that registers over 300 million customer footfalls annually. Dreamery has also made successful partnerships with Amazon Now, BigBasket, and Grofers and are available across these platforms.

“DREAMERY aspires to be a national brand and is focussed and committed to serving delicious milk and milk products to the customers. We are following one of the most stringent milk testing regimes in the world. Our raw milk undergoes 65+ routine checks and 93+ quality checks, to assure high quality of our products,” says Ashni Biyani, Managing Director, Future Consumer Limited. “The brand will continue to expand e-commerce and other modern trade partnerships in a phased out manner to establish itself as a strong national dairy brand.”

Fonterra Future Dairy (FFD) is the joint venture between the New Zealand-based dairy nutrition company Fonterra and the Future Consumer Ltd.