Future Retail to focus on Easyday business

Future Retail Limited has recently disclosed their plan to focus on their departmental store chain in food category, Easyday. The growth plan will be executed by both increasing the retail doors as well as upping the sales strategies.

In an exclusive chat with Retail4Growth, Rakesh Biyani, Joint Managing Director, Future Retail, explained, “Although our last 7-8 quarters has been business-wise fruitful, we would like to shift our focus to Easyday now. We have been busy with acquisitions for the last three years and now we will expand our retail footprint. Additionally, in our non-food and fashion categories, we are going to add at least 25-30 doors between Big Bazaar and FBB. Our perennial focus across all categories will be to convert online traffic to offline stores.”