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GAP opens its second store in Delhi

Vjmedia Works | November 04, 2015

Banking on the forthcoming festive season, American apparel major GAP opens its second store in Delhi at Ambience Mall, Vasant Kunj. This is the second store in the capital after the one at Select Citywalk Mall, Saket.

In the pretext of the biggest festivity across India, American apparel and accessories retailer GAP has opened its second door in the capital after the one at Select Citywalk Mall, Saket this weekend. Unveiling its aggressive retail expansion plan, Arvind Lifestyle Brands Ltd. announced GAP's third store in the NCR region at Ambience Mall, Gurgaon.  The leading fashion retailer forayed into India with its flagship store launch in Delhi in May followed by Bangalore earlier this year, now taking the total count to four stores across India.

Spread over approximately 7,500 sq ft at and 6,000 sq ft respectively for Vasant Kunj and Gurgaon, both the stores will offer GAP for men, women and its popular sub-brands called GapKids and babyGap. Bringing in the spirit of the festival season, the store will be stocked with Holiday'15 collection.

Commenting on the expansion plans, J. Suresh, MD and CEO, Arvind Lifestyle Brands Ltd said, "Within a mere 120 days since its launch, Gap has accelerated its expansions plans in India to open its 3rd and 4th stores. With the launch of Ambience - Vasant Kunj and Ambience - Gurgaon, Gap becomes the first international retailer in the country to operate with such speed. This pace hasn't been seen in brick and mortar retail previously, and brings the quick go-to-market expertise to the fore. Delhi, as a geography, has a very strong mall and shopping culture, and appetite for international brands. Satellite cities of the region attract customers to Delhi with strong fashion adaptations and this has worked to define our expansion strategy. We've planned to open 40 stores across India in the next few years.”

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