GAS opens its 17th store in India at Ambience Mall, Gurgaon

Gas, the Italian premium denim brand, has opened a new store at Ambience Mall in Gurgaon. Being the 17th store in a span of less than two years marks the popular apparel brand's retail expansion spree in India.

After five stores in Mumbai, two in Bangalore and one each in Chennai, Hyderabad, Chandigarh, Pune, Ahmedabad and Ludhiana, this is Delhi-NCR region's second Gas store after the one in DLF Saket Mall.

Partnering with Reliance Brands Limited in India in a strategic alliance, the brand has gone into this retail expansion spree.  .
 
Spread across 1100 sq. ft., the concept store is right at the entrance of the highly-frequented mall and revisits the brand's iconic and contemporary interior design elements in a unique way aiming to welcome customers keeping their distinct sense of style in mind. Positioned centrally at the back of the store is the space that focuses on the brand's core business - the imposing Denim Wall, which combines the solid look of concrete with an enveloping semi-circular shape and the Denim Icon, a curvy, supple horizontal display.
 
The new store opened with the brand's FW15 collection. The theme characterizes EASY SPORT in the GAS Men's collection.
 
"The inauguration of this 17th standalone store in a strategic country, with a charming history and bright future, in collaboration with a strong partner who matches our vision and resonates our philosophy is a source of pride and motivation that I am sure will lead us to further maximize the brand's potential in the market”, affirms Claudio Grotto, GAS President and Founder.