German footwear brand BIRKENSTOCK forays into India

German footwear brand BIRKENSTOCK has entered the Indian market. The brand has started with the sale of its popular sandals online before opening a store in the Delhi-NCR region early next year.

The collection on its website offers footwear for men, women and children. The traditional German brand will go live on other e-commerce marketplaces shortly. Currently, the brand is not sold in the local market via trade partners, the company said in its statement, adding that this is the first time the brand has made an official entry into India. The brand will also open a store at Delhi’s T-3 airport terminal next year.

“We expect India to become one of the five most important markets for BIRKENSTOCK within the next few years since we offer the perfect products for the current spirit of the times and lifestyle in this country," Oliver Reichert, CEO of the BIRKENSTOCK Group, said.