Globus to incorporate video walls at its stores
By Satarupa Chakraborty | January 05, 2018
The LFS brand has revamped its fixtures, bettered the in-store space management and reduced the use of props to increase the use of graphics, including in-store digital interfaces is part of their next phase of planning.
Joining the trend of fellow brands and retailers, Large Format Retailer brand Globus will soon integrate video wall and other digital interfaces inside their stores. Globus has recently rebooted their retail identity by adopting new design concept by hiring an international agency. With 39 stores right now, Globus is in a process to revamp its existing stores under the new identity.
Confirming the news, a spokesperson from retailer brand, explained to retail4growth, “We have not only revamped the design but have also been able to utilize our in-store vacant space more smartly. Among some of the recent changes, we have changed our fixtures strategy, re-looked at focal areas in the stores and reduced the use of props while increasing the use of in-store graphics. We are still in the process of bringing more design and visual merchandising changes. Including video walls and other necessary digital interfaces are definitely few of them.” Mumbai-based Sim Graphics has been Globus’s graphics partner.
