Godrej Nature's Basket on an expansion mode

Godrej Nature's Basket (GNB), India's foremost retail destination for fine foods from across the world, recently added three more stores to its bouquet, taking the total number of physical stores in the country to 36. The new stores have been launched in the key and growing markets of Gurgaon, Pune and Mumbai. While the store in Mumbai at Oberoi mall is an expansive 6100 sqft space, stores in Gurgaon and Pune are sized at 4500 sqft and 3000 sqft respectively.

To cater to the growing demand and to offer better experience to its customers, the chain has also expanded some of its existing stores. Godrej Nature's Basket stores at GK2 (Delhi), Powai, Lokahndwala and Churchgate (all in Mumbai) have moved to a larger space, making gourmet shopping an even brighter experience.

Meanwhile, GNB has also been witnessing consistent growth in its e-commerce business since the launch of its pan-India operations in September 2015. The launch of pan-India operations expanded GNB's reach to 125 Indian cities across 3000+ pincodes. GNB has observed a 40% increase in the frequency of orders on a month-on-month basis. With GNB's efficient omni-channel strategy, GNB has been successful in tapping new emerging markets across India. As a result, the orders are widely spread catering to tier 2 and tier 3 cities. Since the pan India launch, GNB has witnessed 80% increase in sales due to gift hampers.
Mohit Khattar, MD, Godrej Nature's Basket shared, "Godrej Nature's Basket has been a pioneer in the gourmet space for a while now and through our successful Pan- India online operations we have been able to hit our targeted revenue levels. We are now happy to introduce one new store each in Pune, Mumbai and Gurgaon in order to cater the needs of discerning consumers better in select catchments in these cities."