Grasim announces exclusive tie-up with Amazon

Leading men's fabric and ready-made brand, Grasim has announced an exclusive tie-up with e-tailer Amazon, India. Making rapid advances, Grasim's exclusive line of readymade shirts and special suiting/shirting gift packs will now make an online debut on the e-tailing platform Amazon.in. Abhijit Ganguly, Brand Director, Grasim Fabrics & Apparels, says, "The Grasim consumer is very aware and very style conscious, so it is only natural that we make our products available where our consumer is. This the first step towards upgrading the brand's e-commerce presence and giving consumers the same brand experience that they enjoy at Grasim stores. The launch of the Grasim range exclusively on www.amazon.in is in line with our vision of enabling our target audience to browse and buy the latest products and styles from Grasim online and provide them a delightful online shopping experience. We are sure the Amazon consumers will value the fact that the best of men's fashion in ready-mades and special suiting/shirting gift-packs are now more accessible to them.”

Grasim has partnered exclusively with Amazon in the online space to make the brand accessible to a larger audience across the country. According to the brand, this strategic partnership will help Grasim to engage more closely with its digital-age consumers. "I have worked closely with the team at Grasim to put together a very fashion-forward range of apparels and am delighted that these are now going to be available at amazon.in,” said Narendra Kumar Ahmed, Brand Advisor, Grasim.

Grasim apparel is a fashionable and innovative brand targeted at the 30 + years fashion forward consumer. Speaking about this partnership, Vikas Purohit, Category Leader, Amazon Fashion said, "Grasim had been an integral part of Indian fashion scene for a long time. Their appeal goes beyond the top ten cities and connects with a wider Indian audience. With this exclusive Grasim store on Amazon.in, we will ensure that their complete and current range is exposed to customers in over 1000 Indian towns”.