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Headphone Zone launches exclusive web store for headphones & earphones

By VJ Media Bureau | Vjmedia Works | June 10, 2014

Founded in 2012, the brand now operates 10 stores in various formats which include 500 sq. ft flagship stores, smaller kiosks in malls and shop-in-shops in hypermarkets

Headphone Zone, one of India's exclusive headphone and earphone retail brands, has announced the launch of its online store www.headphonezone.in. It is a multi-brand retail concept that combines music, electronics and fashion. Headphone Zone operates 10 retail stores in Bangalore, Mumbai and Chennai, and now hopes to leverage India's eCommerce growth by bringing its retail experience across India via the webstore.

"Headphone Zone features over 800 different headphones, all unique with a point and purpose. Just like no two individuals, their personalities and styles are the same, the same applies to headphones. Our store's categories, sound guides, reviews and ratings hope to bring you the information and knowledge needed to understand that,” says Founder and CEO of Headphone Zone, Raghav Somani.

As headphones are increasingly becoming an important part of daily life, at Headphone Zone there are 15 different categories including the Diva Collection - an exclusive range for women, Athlete - A sweat resistant range for sports wear, True Sound - Headphones for Audiophiles, Zen - noise cancellation headphones, and Bluetooth, Apple iOS & Android - dedicated categories for mobile phones. Whether a consumer is a fashion conscious music listener, an artist recording a riff in the studio or an audiophile on a business trip, there is a specific headphone for each of them.
 


In order to maintain synergy between online and offline retail models, Headphone Zone has placed emphasis on developing great content rather than providing steep discounts, a problem plaguing the retail industry as a whole. "Our online store offers Headphone Zone, the opportunity to minimize steep rentals and real estate costs while rotating our inventory and bleeding our assets faster,” adds Somani.

Headphone Zone aims to scale up its online sales using a mix of online and offline marketing which includes use of social media, search engine advertising, as well as referral marketing in college campuses across India to target the young smart phone users and music enthusiasts
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