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Holii pops-up in Delhi international airport

By Susmita Das | Vjmedia Works | August 22, 2013

The brand has introduced its new pop-up store at Terminal 3 of the Indira Gandhi International Airport in New Delhi to reach out to the passengers.

The newest entrant in Indira Gandhi International Airport is Holii's exciting new pop-up store inaugurated at the Terminal 3. This is the first pop-up store of its kind for Holii and is curated by Icelandic designer, Gudjon Bjarnason. The store is designed with teak wood shelves to showcase the colorful Holii bags and accessories, further enhanced with pictures from the latest Holii photo shoot to create an island of color.
 
Commenting on the opening of the store, Ashi Biyani, Director at Holii said, "Holii believes that the best place to showcase Holii's unique brand image is at the most important airport in India.”
 
The pop-up store retails Holii's complete range of products such as handbags, clutches, bags, wallets, bag jewellery and belts along with the brand's latest Spring Summer 2013 collection. This pop-up store is one of the first few in India.
 
Launched in 2009 as a part of a close partnership between Hidesign and Future Group, the brand Holii is at present  available through 11 exclusive boutiques across India as well as over 50 multi brand outlets.
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